[Guide] The Social Media Management Maturity Model
Read the practical framework for leveling up your social media team.
Get the guide
Read the practical framework for leveling up your social media team.
With more than one billion users connecting to a business account through Meta messaging services each week, Messenger is one of the easiest ways for your consumers to contact you. Facebook Messenger open rates and click-through rates outperform email outcomes, and Messenger solutions offer easy-to-build and easy-to-scale personalization.
Create Messenger Recurring Notifications via Publish and engage with your users with customizable, catchy newsletter-like messages.
Connect with your Facebook audience using Engage. Reply with a text or reactions to a Facebook DMs. Set up feeds and messaging automations to make sure no mention or comment- no matter how big or small – goes unanswered. Use Engage’s collaboration workflows; labels, notes, and assignments to engage faster and save precious time using Brandwatch.
Run ad campaigns on Messenger with our all-in-one interface in Advertise. Effortlessly create impactful campaigns and track and analyze results across multiple accounts and social networks all from one single interface to optimize your content and achieve better results.
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
